{"id":183609,"date":"2026-03-13T12:28:46","date_gmt":"2026-03-13T10:28:46","guid":{"rendered":"https:\/\/factorialhr.com\/blog\/factorial-play\/videos\/10-tips-2\/"},"modified":"2026-03-13T13:33:28","modified_gmt":"2026-03-13T11:33:28","slug":"10-tips-construindo-marca","status":"publish","type":"factorial_video","link":"https:\/\/factorialhr.pt\/blog\/factorial-play\/videos\/10-tips-construindo-marca\/","title":{"rendered":"10 Tips: Construindo Marca"},"featured_media":0,"template":"","meta":{"_acf_changed":false,"_video_type":"highlight","_related_series":182879,"_related_episode":183579,"_related_season":0,"_video_source":"vimeo","_youtube_video_id":"","_vimeo_video_id":"1169845630","_speaker_id":185728,"_video_description":"Sara Carmona, diretora criativa da Factorial, destaca a import\u00e2ncia de comunicar de forma emocional e pessoal ao inv\u00e9s de t\u00e9cnica e impessoal. Para se destacar no competitivo mercado B2B, as empresas devem focar em como seus produtos fazem os clientes se sentir, priorizando a qualidade do produto antes da constru\u00e7\u00e3o da marca. A criatividade deve ser aliada a uma estrat\u00e9gia bem definida, pois uma campanha sem conex\u00e3o com vendas e m\u00e9tricas \u00e9 ineficaz. Escolher prioridades \u00e9 essencial, pois quando tudo \u00e9 importante, nada \u00e9. Segundo Sara, a comunica\u00e7\u00e3o eficaz e a gest\u00e3o do time s\u00e3o fundamentais para alinhar os valores da empresa com um plano de carreira que realmente ressoe com as necessidades do p\u00fablico. N\u00e3o perca mais dicas e insights sobre comunica\u00e7\u00e3o e lideran\u00e7a no epis\u00f3dio completo.","_video_transcription":"00:15 - Ol\u00e1, o meu nome \u00e9 Sara e sou a diretora criativa da Factorial.\n00:18 - Aqui ficam as minhas dicas: N\u00e3o fales para uma empresa.\n00:21 - Fala para uma pessoa que tem um problema.Ningu\u00e9m se vai lembrar do que \u00e9 que o teu produto faz,mas sim do que lhe faz sentir.\n00:27 - Quase todas as empresas B2B competem no pre\u00e7o ou no produto.\n00:31 - As pessoas n\u00e3o querem saber o que \u00e9 que fazes, mas sim como \u00e9 que se v\u00e3o sentir.\n00:35 - N\u00e3o uses tecnicismos. Utiliza a linguagem do quotidiano.\n00:37 - Ao apresentares o produto com dados, as pessoas v\u00e3o saber apenas o que \u00e9 que fazes.\n00:41 - Agora, se o apresentas com emo\u00e7\u00f5es, a\u00ed j\u00e1 o v\u00e3o querer.\n00:44 - Em primeiro lugar, investe na qualidade do teu produto e s\u00f3 depois em criar uma marca para o apresentar.\n00:48 - A criatividade sem estrat\u00e9gia \u00e9 como tentar acordar com um descafeinado. N\u00e3o serve de nada.\n00:53 - Fazer uma campanha sem estar a par das vendas ou dos seguidores \u00e9 como ter um avi\u00e3o sem piloto.\n01:00 - Quando tudo \u00e9 importante, nada \u00e9 importante.Escolhe bem as tuas prioridades.\n01:05 - Feito.","_has_trailer":false,"_trailer_vimeo_id":""},"categories":[996],"factorial-categories":[],"class_list":["post-183609","factorial_video","type-factorial_video","status-publish","hentry","category-insights-de-lideranca-pt-pt"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.5 (Yoast SEO v21.9.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>10 Tips: Construindo Marca | Factorial<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/factorialhr.pt\/blog\/factorial-play\/videos\/10-tips-construindo-marca\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 Tips: Construindo Marca\" \/>\n<meta property=\"og:url\" content=\"https:\/\/factorialhr.pt\/blog\/factorial-play\/videos\/10-tips-construindo-marca\/\" \/>\n<meta property=\"og:site_name\" content=\"Factorial\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/people\/Factorial\/100064908455810\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-13T11:33:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/factorialhr.pt\/wp-content\/uploads\/2025\/11\/17131146\/factorial-open-graph.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@factorialapp\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/factorialhr.pt\/blog\/factorial-play\/videos\/10-tips-construindo-marca\/\",\"url\":\"https:\/\/factorialhr.pt\/blog\/factorial-play\/videos\/10-tips-construindo-marca\/\",\"name\":\"10 Tips: Construindo Marca | Factorial\",\"isPartOf\":{\"@id\":\"https:\/\/factorialhr.pt\/blog\/#website\"},\"datePublished\":\"2026-03-13T10:28:46+00:00\",\"dateModified\":\"2026-03-13T11:33:28+00:00\",\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/factorialhr.pt\/blog\/factorial-play\/videos\/10-tips-construindo-marca\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/factorialhr.pt\/blog\/#website\",\"url\":\"https:\/\/factorialhr.pt\/blog\/\",\"name\":\"Factorial\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/factorialhr.pt\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/factorialhr.pt\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"pt-PT\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/factorialhr.pt\/blog\/#organization\",\"name\":\"All-in-one business management software - 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